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Surrogate Advertising Meaning -Are you curious about what surrogate advertising is and how it works? This helpful guide will provide you with an overview of the meaning and definition of surrogate advertising, as well as its advantages and disadvantages.

Surrogate advertising is a form of advertising that promotes a product or service without directly mentioning the product or service itself. It is often used to advertise products that are either banned or restricted from being advertised directly. This guide will help you understand the concept of surrogate advertising and its implications for businesses and consumers.

What is Surrogate Advertising? The Meaning of Surrogate Advertising

The Definition And Meaning – Surrogate advertising is a type of advertising that is used to promote a product or service that is not legally allowed to be advertised. It is often used to promote products such as alcohol, tobacco, or gambling, which are restricted by law or public policy.

Surrogate advertising works by using a product or service that is not legally restricted to promote the restricted product. For example, a company that produces alcoholic beverages may use a commercial to promote a soft drink that they also produce. The commercial will not mention alcoholic beverages but instead, focus on the soft drink. The idea is that viewers will associate the soft drink with the company’s alcoholic beverages, and thus be more likely to purchase them.

Surrogate advertising can also be used to promote products or services that are not legally restricted but are not widely accepted. For example, a company may use a commercial to promote a new type of technology that is not widely accepted. The commercial will focus on the benefits of the technology, without mentioning the product or service itself.

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These Advertising Standards Council of India (ASCI) guidelines include the following:

  1. The advertisement should not directly or indirectly promote the product that is banned or restricted.

  2. The advertisement should not mislead the public.

  3. The advertisement should not be offensive or vulgar.

  4. The advertisement should not be aimed at children.


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